Doug M

Appraiser - 20 Years of Experience - Near 30303




Atlanta, GA

Education Level:


Will Relocate:



For nearly 20 years, Mr. Main has been a Managing Director at Big 4 Professional Service firms [Deloitte and PricewaterhouseCoopers (PwC)] where he led a national team of specialists in the Advisory and Transaction & Business Analytics. Mr. Main has more than 25 years of experience in advisory, valuation, and consulting ranging from market and economic analysis, highest and best use, valuation and expert witness experience. Mr. Main’s geographic experience covers markets throughout the United States and internationally (e.g., Aruba, Australia, Bahamas, Brazil, Canada, Chile, China, Egypt, France, Germany, India, Israel, Jamaica, Japan, Jordan, Morocco, Mexico, Nigeria, Pakistan, Portugal, Puerto Rico, Qatar, South Africa, Spain, United Kingdom, Trinidad and Tobago, and others).


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He has been published or quoted in the New York Times, Time Magazine, The Washington Post, Atlanta Journal Constitution, Merrill Lynch Research Report – Environmental Sector, Valuation Magazine, Orange County Business Journal, Los Angeles Times, Korpacz Real Estate Investor Survey®, The Boardroom, San Diego Tribune, Baltimore Business Journal, Urban Land Institute, PwC Global Real Estate Now, and Crittenden's Resort Report/Golf Business & Real Estate. Mr. Main was a guest expert on a cable news channel with Bret Baier. Mr. Main was awarded Club Consultant of the Year by Boardroom Magazine. He is a frequent speaker on such subjects as market studies, leasing, franchise and operational/management contracts, real estate and business valuation, financing, acquisition and disposition, property tax, damages, accounting reporting and compliance matters related to valuation, operational reviews and consulting. He was profiled in DeloitteLife magazine that is distributed worldwide to more than 300,000 employees and alumni. Mr. Main also co-lead an international team of Deloitte consultants that developed a lease by lease real estate program for Deloitte called REAT (Real Estate Analytics Tool). The web-based Real Estate Analytics Tool (REAT) was designed to assist owners and practitioners that seek to streamline their valuation processes, by eliminating the need for complex, iterative spreadsheets, providing standardized and repeatable valuation models, concentrating multiple data sources and capabilities within a single portal.

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Mr. Main has provided a comprehensive range of advisory, valuation and expert witness services in these specialty areas. His experience includes portfolio valuation and analyses, operational analysis, damage claims, workouts, merger and acquisition due diligence, investment and SOWT analyses, partial interest valuations, highest and best use analysis, property tax valuation and advisory services, financial & market studies, purchase price allocation, and site selection studies. His experience also includes: lease analyses, business plan preparation and evaluation, examination of rent rolls and lease terms, cash flow modeling (Argus/DYNA/Excel), evaluation of cash flow projections and worksheets to model business processes and/or actual or hypothetical transactions, financial and operating benchmarking, due diligence investigations and distressed real estate strategy and repositioning studies. Mr. Main expertise includes the preparation and delivery of expert testimony for litigation involving bankruptcy, damages, valuation, economic analysis and the impact of detrimental conditions and events (e.g. economic, construction defect, contamination and regulatory). Mr. Doug Main has provided expert testimony in California, Arizona, Texas, Georgia, South Carolina, North Carolina, New York, New Hampshire, Washington, South Dakota, Montana, Illinois, New Jersey, and other states. He has also testified in District, Superior and Federal Courts, as well as in various mediation and arbitration venues, and has provided testimony more than 60 times.