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Carol E. R

Marketing manager - 20 Years of Experience - Near 10065

Occupation:

Marketing

Location:

New York, NY

Education Level:

Master

Will Relocate:

No

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I would like to be part of a team and help a business develop and grow. Multi-faceted C-suite financial services and marketing executive with broad operational and international experience. Builds differentiated, valued brands. Leverages digital to drive business momentum and growth. Combine strategic and commercial acumen with marketing and general management expertise to offer value-added benefit in established and growing businesses. Drive digital facility across the enterprise.

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SCHOOL MAJOR YEAR DEGREE

Columbia Business School Marketing & Branding 1990 Master Degree
Barnard College History 1973 Bachelor Degree
Westfield Senior High School American History & French 1970 High School/GED Degree
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Highlights:

At Prudential, the Chairman and my boss who reported to him, asked me to “do something” with the vestiges of Prudential Securities in London, Amsterdam, Monte Carlo, Geneva (a bank), Hong Kong, Singapore and Taipei. So, I found a serviced flat in London and travelled. I restructured, refocused and renamed the business Dryden Wealth Management Limited (John Dryden was the founder of Prudential). Then 2-1/2 years in, I worked with a London Investment Bank to sell the business. They had 22 firms come in to look and 5 bid. I sold the business to Fortis and all of the people (not me). Then I went home to my husband and family, Upon returning, the Chairman and my boss asked me to develop a Global Brand Strategy for the firm. I did that and presented to all the executives and then the Board of Directors. Then I was td to roll out the strategy to60,000employees worldwide. I had my 250 person digital team develop a sites in 8 operating languages that I call Brand Central. The site explained the strategy and what everyone’s role was in protecting and building out brand asset. The site also contained Visual Identity standards, logo files and more. I di travel to many locations to pressent the brand stategy to employees and I received many standing ovations. The Chairman and my boss rewarded me very well for this work, too.

Companies I like:

Financial Services, Consumer Package Goods

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Results-oriented executive who fosters inclusion and builds high performance, diverse teams that deliver. Strategic, versatile leader, who inspires innovation, develops new products, and refocuses, restructures and transforms businesses. I have extensive experience across equities, fixed income and alternative investments.
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