My primary function is to help create and maintain a sales data driven organization. Sales intelligence and marketing analysis to provide insight to accurately track, monitor, and determine the success of sales campaigns.

COMPANY	POSITION HELD	DATES WORKED
Torrey Pines Bank	AVP/Marketing Officer, Sales Intelligence	12/2016 - 1/2020
Torrey Pines Bank	AVP/Marketing Officer, Business Development	1/2016 - 12/2016
Torrey Pines Bank	AVP/Marketing Officer, Creative Services	5/2012 - 1/2016
Torrey Pines Bank	Marketing Officer	3/2009 - 5/2012
Freelance/Self	Marketing Designer	5/2008 - 3/2009
Hotels Unlimited	Art Director	11/2005 - 5/2008
Freelance/Self	Graphic Designer	1/2004 - 11/2005

SCHOOL	MAJOR	YEAR	DEGREE
Academy of Art University	Advertising	2003	Bachelor Degree

TYPE	TITLE	URL	DESCRIPTION
Website	LinkedIn	media url	LinkedIn
Website	Communication Arts	media url	Communication Arts is the largest international trade journal of visual communications. The magazine's coverage includes graphic design, advertising, photography, illustration, and interactive media. Currently publishes six issues a year and hosts six cre

Highlights:

BUSINESS INTELLIGENCE: Identified intelligence needs of sales teams. Increased efficiency, developed and managed procedures for the collection and analysis of data. BUSINESS SYSTEMS ANALYSIS: Analyzed existing sales practices and procedures related to CRM and sales resources. Developed methodology based on collaboration with sales teams, and regional managers. CRM DATA MANAGEMENT & ADMINISTRATION: Created all in-house training materials and managed training for new hire and new MS CRM users. Provided technical problem resolution and support for end user. MULTI-LAYERED MARKETING PROJECTS: Designed detailed blue print of processes to implement projects. Created procedures, managed campaign strategy based on marketing and advertising principles. (1.) Creative Services: Managed outside agencies and vendors including production, print, and video. Functioned as thought partner and provided brand guidance. (2.) Account Planning: Wrote creative briefs from industry and demographic research to set campaign direction. (3.) Art Direction: Provided creative to implement strategic objectives in advertising projects. Created advertising design and marketing collateral for national and regional print ads, OOH advertising, brochures, sales sheets, and local tv broadcast advertising. (4.) Brand Management: Ensured brand consistency across all channels with visual design standards.

Marketing
Advertising Art Direction
Project Management
MS CRM
Sales Management Support
Marketing Analysis
Creative Services
Brand Management
Streamlining Processes
CRM Data Management
Business Intelligence
Reports and Analytics
Team Leadership
Visual Data Reports
Sales Intelligence
Marketing Communications
Integrated Marketing Campaigns
Marketing Strategy
Manage resources to budget

• Marketing Management
• Adobe
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Advertising
• Advertising Design
• Brand Management
• Business Intelligence
• Marketing
• MS CRM
• Marketing Analysis
• Sales Management Support
• MS Excel
• MS Powerpoint
• Email Campaign Management
• Advertising Art Direction
• Project Management
• Reports
• Communication
• Visual Data
• Creative Services
• Analysis
• Analytics
• KPIs
• Track KPIs

Strategic planning, a methodical reporting format and analysis ensures an organization’s campaigns to yield the best possible sales results. Oversight to consistently and accurately track, monitor, and determine success of sales campaigns: • Identify the campaign’s target market and region • Evaluation, analysis, collation of customer data via CRM • Tracking to ensure campaign stays on schedule and leads are used constructively • Analysis of efforts to revise any changes needed