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Melanie J

Marketing professional with 16 years of experience in project management that successfully promotes company growth through marketing campaigns with sales intelligence, marketing strategy, business analysis, and creative advertising design.

Occupation:

Administrative Services Manager

Location:

San Diego, CA

Education Level:

Bachelor

Will Relocate:

No

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My primary function is to help create and maintain a sales data driven organization. Sales intelligence and marketing analysis to provide insight to accurately track, monitor, and determine the success of sales campaigns.

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SCHOOL MAJOR YEAR DEGREE

Academy of Art University Advertising 2003 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website LinkedIn media url LinkedIn
Website Communication Arts media url Communication Arts is the largest international trade journal of visual communications. The magazine's coverage includes graphic design, advertising, photography, illustration, and interactive media. Currently publishes six issues a year and hosts six cre

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Highlights:

BUSINESS INTELLIGENCE: Identified intelligence needs of sales teams. Increased efficiency, developed and managed procedures for the collection and analysis of data. BUSINESS SYSTEMS ANALYSIS: Analyzed existing sales practices and procedures related to CRM and sales resources. Developed methodology based on collaboration with sales teams, and regional managers. CRM DATA MANAGEMENT & ADMINISTRATION: Created all in-house training materials and managed training for new hire and new MS CRM users. Provided technical problem resolution and support for end user. MULTI-LAYERED MARKETING PROJECTS: Designed detailed blue print of processes to implement projects. Created procedures, managed campaign strategy based on marketing and advertising principles. (1.) Creative Services: Managed outside agencies and vendors including production, print, and video. Functioned as thought partner and provided brand guidance. (2.) Account Planning: Wrote creative briefs from industry and demographic research to set campaign direction. (3.) Art Direction: Provided creative to implement strategic objectives in advertising projects. Created advertising design and marketing collateral for national and regional print ads, OOH advertising, brochures, sales sheets, and local tv broadcast advertising. (4.) Brand Management: Ensured brand consistency across all channels with visual design standards.
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Strategic planning, a methodical reporting format and analysis ensures an organization’s campaigns to yield the best possible sales results. Oversight to consistently and accurately track, monitor, and determine success of sales campaigns: • Identify the campaign’s target market and region • Evaluation, analysis, collation of customer data via CRM • Tracking to ensure campaign stays on schedule and leads are used constructively • Analysis of efforts to revise any changes needed
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