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Having successfully managed marketing, operations and customer service for a leading hardware distributor, I have devoted my career to developing and instituting improvements throughout this $1B company. Having held management positions in sales and marketing during the latter half of my career, and following a 2-year elective executive sabbatical, I have transitioned into a freelance problem solver helping small companies improve their operations.

Marketing manager

Lincoln, CA

About Me


Management & Business


Marketing manager


Increased customer base and sales, improved market penetration, streamlined operations, reduced overhead.

Ideal Companies:

Small to mid-sized companies.

Education level:


Will Relocate:



Lincoln, CA

Major Responsibilities

New Business Development, Sales Forecasting, Data Analysis, Organization Optimization

Work Experiences

3/2001 - 12/2006

McMaster-Carr Supply Company


  • Grew catalog distribution by conducting research and prospecting to identify vital segments of customer base. Executed market analysis and developed strategy for major accounts. Created program of forecasting tools to ensure accuracy on orders and sales volume on a daily, weekly, monthly, and yearly basis; Operations department also relied on these calculations to forecast work on an hourly basis. Mentored and trained managers. Identified and resolved operational predicaments. Collaborated with several departments throughout all branches including: corporate catalog production, the printer and marketing in all Branches to develop the annual procedures and timeline for the corporate catalog mailing program. Negotiated with the U.S. Post Office to establish rates and delivery requirements and published instructions for each of the branches.

1/1993 - 3/2001

McMaster-Carr Supply Company


  • Increased international reach by developing new business overseas in Mexico, Western Canada, and the Pacific Rim. Trained and supervised customer service, data entry and warehouse export shipping operations staff. Assessed employee performance and led annual reviews. Administered branch catalog and department budget. Expanded and honed prospect mailing list. Created and instituted strategy to distribute annual catalog. Researched and assessed export regulations and monitored compliance. Conferred with corporate transportation to evaluate, choose, and monitor export conduits.

2/1991 - 1/1993

McMaster-Carr Supply Company


  • Trained, mentored, oversaw and conducted annual performance reviews for direct reports. Revised and sustained customer shipping and billing information. Achieved compliance on unique customer requirements and updated sales tax information.

4/1984 - 2/1991

McMaster-Carr Supply Company


  • Developed new business by expanding and sharpening mailing list of prospective customers. Generated and implemented annual catalog mailing strategy. Collaborated with corporate transportation to review, select, and monitor airline and surface carriers to maximize delivery programs. Administered forecasting and branch catalog budget. Supervised, trained and evaluated customer service, data entry and warehouse shipping operations staff.



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