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Katy S

Digital Advertising Professional

Occupation:

Advertising

Location:

New York, NY

Education Level:

Bachelor

Will Relocate:

YES

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I was born and raised in Garland, Texas. My world was a suburb. Growing up with two parents in the educational system, I have always sought to excel academically. College brought me to Austin, Texas, and Austin gave me a new outlook on the world and on life. Now I am a graduate of the University of Texas in Austin, and am beginning a new career in New York City. I am open to a multitude of possibilities and am ready to explore the world! My mom says I am focused, super-organized and never miss a deadline. My dad says I am tactful, intelligent, and engaging. My brother says I am witty, dependable, and determined. My current employer says I have a strong work ethic and always go above and beyond the requested duties, and have developed into a pro-active member of the team. I have a strong tandem of degrees--a bachelor of science in advertising with a TexasMedia concentration and a bachelor of arts in Spanish with a minor in linguistics. And the degrees are from the University of Texas at Austin, so I am very proud of that accomplishment. And, to top it all off, I have a great job at Ogilvy in New York City.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 12/2005 - Present
Avenue A/Razorfish Search (Confidential) 3/2005 - 11/2005
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SCHOOL MAJOR YEAR DEGREE

University of Texas Advertising & Spanish 2004 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Book The Tipping Point media url Malcolm Gladwell hits the nail on the head in this excellent analysis of how brands/products succeed and how they do it.

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Highlights:

MVP Award, Neo@Ogilvy, May 2006

Companies I like:

Carat, OMD, MediaVest, Google

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Designed client-facing deliverables including online creative performance evaluations, clutter analyses, ad effectiveness studies, and competitive ad spending reports for Fortune 500 companies Synthesized raw research data compiled from third-party media tools into digestible documents for media planning and search team usage Facilitated the effective use of research by guiding others to ask the right questions Illustrated information in a manner that is both easy for a lay-person to understand and statistically sound Maintained library of up-to-date internet industry statistics and reports, identifying trends and new approaches
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