Ray R

Marketing Manager



Education Level:


Will Relocate:



Summary Experienced Real Estate agent and investor. Hispanic radio and television host and producer. Researched, negotiated, implemented and tracked advertising and public relations activities. Evaluated and managed new strategic business opportunities. Expanded product and company recognition in the national press to support the sales and marketing teams. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups. Organized public appearances, lectures, contests and exhibits to increase product awareness. Planned and organized corporate media and other special events. Cultivated positive relationships with the community through public relations campaigns. Managed all media, press and public relations issues. Accomplishments The top sales agent for Roman Realty Group from 1987 to 1995. Experience working with foreclosures and short sales for investors. Initiated a groundbreaking public relations campaign on Radio, Television and newspapers for Casa Central Social Services Agency, which secured over $100,000 in pro bono advertising for Casa Central with Univision Television, Univision Radio and Hoy newspaper. Chicago, IL February 2013 Initiated a public relations campaign with a Gala and other events raising over $310,000 net in donations for Casa Central Social Services. Chicago, IL October 2012 As general Manager for Citrifolia Advertising and Marketing Agency I was able to take a product that was sold only in Chicago and marketed nationwide increasing sales from a $500,000 to 12 million dollars per year. Negotiated prices with Univision Television Stations, Telemundo, Hispanic Newspaper and Clear Channel Billboard nationwide. Negotiated prices with account executives of radio, television, and newspapers in Mexico, Puerto Rico and the Dominican Republic. Hosted an infomercial radio show on Univision radio for different products for two years.During the time I was at the Puerto Rico Federal Affairs Administration we were able to influence some legislations in Washington with letters from constituents and lobbying with elected officials in Illinois and the rest of the Midwest states.


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